Wellnesse Merchandise Overview – Pure Toothpaste & Haircare That Works!

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Years in the past, I began making my very own private care merchandise as a result of I couldn’t discover ones with clear substances that labored effectively. I made pure toothpaste, DIY pure shampoo and conditioner, and even cleaning soap.

As I shared these recipes, many individuals requested if it was potential to purchase them as a substitute of constructing them. These do-it-yourself variations had been efficient and pure however time-consuming to make. As well as, lots of the substances had been exhausting to search out or costly to purchase when solely a small amount was wanted for a recipe.

Pure Toothpaste and Haircare… That Works!

Just a few years in the past, I seen a pattern. A lot of my mates had switched to scrub merchandise in most areas of their lives. They ate principally natural meals, used pure cleaners, and prevented dangerous merchandise… however they nonetheless used name-brand standard haircare and toothpaste as a result of the pure choices simply didn’t measure up.

I understood. I’d tried many pure merchandise that simply didn’t work as effectively. I’d additionally used many standard merchandise previously that labored extremely effectively however that contained poisonous substances I didn’t wish to placed on my pores and skin or my children’ pores and skin.

I couldn’t cease there, although. From my expertise in creating DIY merchandise, I knew it was potential to create pure merchandise that labored simply in addition to standard. I turned decided to sort out this drawback!

Thus, Wellnesse was born… the primary line of fresh private care merchandise that work in addition to standard alternate options! These merchandise have been within the works for years, and our household is so completely happy to share them with yours!

What Goes ON Your Physique Goes IN Your Physique

You’ve doubtless heard that we take up a number of the private care merchandise we put in our mouth and on our pores and skin and hair. That is typically used as a motive to keep away from merchandise with dangerous substances, and I completely agree with this.

With Wellnesse, I wished to show this concept on its head and take it one step additional. I got down to create merchandise that really let good things in by the pores and skin. In fact, these merchandise can be secure and solely include clear substances, however in addition they can be filled with useful substances that nourish the physique from the skin in.

Introducing Wellnesse!

I got down to create merchandise which can be each extremely efficient and fully secure. After many, many rounds of formulation, I’m so excited to share these merchandise with you!

At Wellnesse, we do extra than simply keep away from the dangerous stuff. We concentrate on creating merchandise that aren’t simply secure to place in your pores and skin, in your hair, or in your mouth, however truly profit and nourish your physique, too.

With this in thoughts, I got down to formulate a line of human-safe, environmentally pleasant merchandise that work in addition to any standard different.

I used to be adamant that every one merchandise would meet these standards:

  1. All EWG-Secure Substances: Wellnesse merchandise include solely substances rated as secure (1 or 2) within the EWG Pores and skin Deep Database. All substances are listed on the web site right here, so that you at all times know precisely what you’re placing on your loved ones. All merchandise are additionally EWG-VERIFIED™ as a third-party verification.
  2. Natural Substances: At any time when potential, all substances are natural. What’s much more vital is that every one of our substances are 100% pure and are available straight from nature.
  3. Secure for People and the Planet: We by no means compromise on this. We imagine it isn’t solely potential however important to create merchandise which can be secure and useful for each the setting and for folks.
  4. Extremely Efficient: All merchandise should work in addition to standard alternate options.
  5. Sustainable: Since our merchandise are solely bought on-line (for now), sustainability in packaging is a significant precedence, and we’re utilizing the most secure and most environmentally pleasant choices at the moment accessible.

We Are the Gatekeepers for Our Households

Chances are you’ll know that a number of substances utilized in private care merchandise aren’t examined or authorised for security… nevertheless it’s most likely worse than you assume…

Understanding Substances

It’s a standard false impression that skincare substances have to be confirmed secure and efficient earlier than they’re allowed in the marketplace. However they don’t seem to be, by an extended shot.

The truth is, there are literally thousands of substances authorised to be used in private care merchandise that haven’t been examined for security in any respect!

Even worse, the FDA doesn’t have the authority to ban skincare substances that present robust proof of being harmful or lethal. Talcum powder is the right instance.

Merchandise that include talc (a.ok.a. talcum powder) embody make-up and child powder. Talcum powder is continuously contaminated with cancer-causing asbestos, and up to date courtroom proceedings have discovered that one main firm knew this for many years. Tens of millions have already been paid in damages from lawsuits the place folks obtained most cancers or died due to this. The lawsuits simply preserve rolling in (up to now there are over 15,000 lawsuits!).

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It’s apparent that the gadgets with this ingredient in them needs to be pulled from cabinets, proper? Nope. Child powder continues to be being bought in shops, nonetheless being sprinkled on child’s genitals, and nonetheless inflicting hurt for some. The FDA and authorities oversight businesses normally don’t pull the plug on toxins in skincare.

That is why it’s my private mission and a Wellnesse core worth to remain on prime of what’s in our merchandise.


Many firms have caught on to the truth that customers need secure, pure merchandise for his or her households. Whereas that is driving constructive change, not every little thing is because it appears. For the reason that magnificence trade is basically self-regulated, skincare firms can gown up labels with natural-looking colours and phrases like “vegan” and “all-natural” whereas nonetheless hiding a bunch of poisons within the substances checklist.

On the Flip Facet… Simply As a result of We Can’t Pronounce It …

I at all times learn the substances checklist on skincare merchandise, however I’ve discovered that simply because I can’t pronounce it doesn’t imply an ingredient is essentially dangerous. For instance, alpha-tocopherol might sound like a poisonous chemical, nevertheless it’s truly the antioxidant vitamin E. Shea butter is listed because the tongue tornado Butyrospermum parkii on skincare labels.

When unsure, perform some research!

Wellnesse: Radical Transparency

To that finish, at Wellnesse, we’re devoted to radical transparency and honesty. We firmly imagine that it’s potential and important to create merchandise which can be secure for people and for the planet.

We imagine {that a} well-run enterprise can have an incredible constructive influence on the world. That’s why we run Wellnesse with an unwavering dedication to our core values in each choice we make and in each step of our course of, from provide chain to remaining product.

Highest High quality

We by no means compromise on high quality and select the very best choices for folks and the planet. We supply the very best substances and packaging accessible.

Human Secure

We love the households who use our merchandise and guarantee that the entire substances we use are rated as secure by the Environmental Working Group so you’ll be able to relaxation straightforward understanding your loved ones is secure! On prime of that, we mix the newest in scientific analysis with the very best nature has to supply so as to add useful substances that help the physique in every product.

Planet Secure

We wholeheartedly imagine that merchandise may be secure for folks and the setting… and take the planet under consideration in each ingredient we select and each choice we make. We wish to contribute to leaving a world our youngsters and grandchildren may be pleased with, so we make choices that last more than we are going to.

Group- and Household-Targeted

We try to help households at each degree of our enterprise: the households of our staff members, the households of our prospects, and the households in our local people. Cultivating a powerful group is among the most vital issues we are able to do on this life, and we’re working towards this aim in our firm tradition and our native communities.

We give time and a share of our income to our native communities and to organizations that help households and the setting.

Integrity and Transparency

You by no means must surprise concerning the security of our merchandise or what we put in them… as a result of we are going to inform you and present you the sourcing!

Assume Outdoors the Field

We imagine that it isn’t solely potential however important to create merchandise and options the place the client wins, the group wins, the planet wins, and the corporate wins. To this finish, we innovate and are uncompromising in our core values.

So what can we make at Wellnesse? Properly, only for starters:

Wellnesse Whitening Toothpaste

Wellnesse Whitening Toothpaste is the primary pure toothpaste that works like “common toothpaste” with out glycerin or fluoride. It was vital to me to create a components that naturally helps the oral microbiome and mineral stability on the tooth with out these two substances.

Fluoride is controversial and an ingredient I’m cautious to keep away from due to my thyroid points. We additionally selected to depart out glycerin, which many pure toothpastes embody as a thickener. Analysis reveals glycerin can coat tooth and preserve them from benefiting from minerals in saliva in addition to the useful substances within the toothpaste.

As an alternative of fluoride, our components incorporates inexperienced tea leaf extract, which is loaded with antioxidants. Plus, a phytochemical in inexperienced tea is proven to battle micro organism that results in tooth decay.

We mixed this phytochemical with hydroxyapatite (a naturally-occurring mineral and principal part of tooth enamel) to strengthen tooth and forestall cavities.

In fact, recent breath is paramount to a very good tooth brushing, and for that, we included mint leaf extract and neem. Neem helps to stop micro organism from sticking to tooth and turning into plaque. This protecting measure means fewer micro organism, which results in… more energizing breath!

And naturally, this toothpaste (in addition to all of our merchandise) is kid-safe and kid-approved!

Wellnesse Charcoal Toothpaste

Our Charcoal Toothpaste components makes use of lots of the similar tried-and-true substances present in our beloved remineralizing toothpaste however with a twist: charcoal! Formulated to strengthen, whiten, and detoxify, your smile is in for an improve.

Charcoal powder is that this components’s (not so secret) weapon. Not solely does it work to take away stains and whiten tooth, nevertheless it additionally detoxifies your mouth. Charcoal particles pull the toxins out of your mouth and bind to them, in order that they’re eradicated out of your physique as quickly as you spit.

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To not pat ourselves on the again, however our Charcoal Toothpaste can be fully glycerin-free and fluoride-free. We selected fully pure alternate options, like hydroxyapatite and calcium carbonate, to present our components the strengthening enhance it wants.

It’s endorsed that you simply solely brush with Charcoal Toothpaste 2-3 instances per week. For greatest outcomes, alternate your charcoal periods with our remineralizing Whitening Toothpaste!

Youngsters’s Strawberry Toothpaste

Oral hygiene generally is a battle with little ones, however our strawberry toothpaste is about to make brushing your little one’s favourite a part of the day! Youngsters are delighted by the pure fruity taste however are nonetheless shielded from micro organism and cavities by our tried-and-true, household favourite components.

Our Whitening Toothpaste and Charcoal Toothpaste are secure for all ages, however the recent, minty taste may be overpowering for some younger ones. Youngsters can have extra delicate palates, so it’s no shock that many should not followers of mint. Our Youngsters’s Toothpaste has a pure strawberry taste so as to add a refined, fruity style little ones love!

Youngsters grow to be particularly weak to tooth decay and cavities after they resist brushing, so we designed this toothpaste to attraction to youngsters in every single place with out compromising our ingredient integrity. Our youngsters’s components incorporates all our favourite powerhouse substances (like remineralizing hydroxyapatite and bacteria-fighting Aloe powder) and achieves glorious taste with out synthetic flavors or sweeteners.

We take integrity and transparency significantly. We solely use the cleanest substances in our formulation. Hydroxyapatite restores enamel and remineralizes your children’ tooth whereas calcium carbonate removes plaque, particles, and floor stains. Aloe vera eliminates disease-causing micro organism, whitens tooth, and reduces staining.

However you don’t simply must be a child to make use of this toothpaste! This toothpaste is efficient for all mouths, so test it out when you love fruit-flavored toothpaste.

Wellnesse Biodegradable Toothbrush

The Wellnesse Biodegradable Toothbrush is designed to be barely smaller on the head to achieve the locations within the mouth that different brushes simply received’t match into. Pair it with our Whitening Toothpaste, and even these pesky again tooth can be remineralized and revitalized.

The bristles are agency sufficient to carry their form, however they aren’t so stiff that they harm your gums—comfy, efficient, and eco-friendly! When you find yourself prepared for a brand new toothbrush, merely take away the nylon bristles and toss these into the rubbish. The toothbrush itself may be recycled.

Youngsters’s Biodegradable Toothbrushes

Wellnesse Youngsters’s Biodegradable Toothbrushes are the identical smooth, sustainable design reimagined to suit little arms and tooth! Every pack incorporates three youngsters’s toothbrushes in three enjoyable colours: pink, blue, and mint. Who mentioned brushing couldn’t be enjoyable?

This smaller, extra colourful mannequin was developed along with your little ones in thoughts. Our youngsters’s toothbrush has a barely smaller head to make cleansing these hard-to-reach spots a breeze and a wide range of eye-catching colours to make brushing among the finest elements of the day!

Our toothbrushes are comprised of biodegradable bamboo and recyclable nylon bristles for a waste-free cleansing expertise! The bristles are agency sufficient to supply a radical clear however mild sufficient to keep away from gum irritation, leaving you with shiny, completely happy smiles all day lengthy.

Wellnesse Silk Floss

Our Wellnesse Silk Floss combines the mild energy of pure silk, the graceful glide of candelilla wax, and the antimicrobial and antiviral properties of pure peppermint oil to supply the final word oral care expertise utilizing solely three substances.

At Wellnesse, we solely use substances that go our very strict tips. We all know that what you utilize in your physique primarily goes IN your physique, and we would like each ingredient to be pure, pure, and non-toxic. That’s why our floss is made with solely three substances: silk, pure peppermint oil, and candelilla wax.

Not like standard flosses that use wasteful plastic casing, our peppermint silk floss is packaged in a small cardboard field that’s 100% biodegradable and recyclable. Merely toss your used floss within the compost and the field within the recycling for a very waste-free expertise!

Wellnesse Copper Tongue Scraper

Our toothpaste takes care of your tooth, and our floss protects your gums, which leaves just one factor: your tongue! Our 100% Copper Tongue Scraper is the right strategy to wrap up a whole oral well being routine.

Tongue scraping has been a well-liked apply in pure drugs for hundreds of years. It naturally fights the micro organism that trigger cavities, gum irritation, and dangerous breath, making it a easy however highly effective addition to your oral care routine.

We use 100% copper because it naturally possesses antimicrobial properties makes it far simpler than different generally used supplies, equivalent to stainless-steel and rose gold. Copper additionally has a fairly spectacular shelf life and may final for years.

New to tongue scraping? Merely stick out your tongue and place the rounded finish of the scraper as far again in your tongue as you comfortably can (don’t gag your self!). Apply mild stress, and drag the scraper down towards the tip of your tongue. Rinse the scraper as wanted, and repeat till full.

Wellnesse Pure Shampoo and Conditioner

We now have two sorts of (moist) shampoo and conditioner.

  1. Summer season Melon and Dandelion Shampoo and Conditioner for All Hair Sorts
  2. Coconut & Verbena Leaf Shampoo and Conditioner for Wavy, Thick or Curly Hair

All 4 hair care merchandise meet all of our standards for high quality. They work in addition to “common” shampoos and conditioners however with out the sulfates, parabens, dyes, synthetic fragrances, and different substances you wouldn’t wish to placed on your loved ones.

As an alternative, they’ve:

  • Keratin, quinoa, argan oil, and chamomile to infuse moisture whereas pure suds cleanse hair and scalp so strands keep clean.
  • Nutritional vitamins like panthenol, a provitamin of B, which replenishes and moisturizes locks.
  • Herbs like lavender make hair silky, delicate, and simple to handle and in addition encourage hair development and thick hair.
  • One ingredient it’s possible you’ll not have heard of but however will develop to like (pun meant) is nettle leaf. Nettle leaves are wealthy in silica and sulfur, each of that are recognized to help regrowth and strengthen hair. Sulfur, a part of keratin (the important thing protein that makes up our hair), lengthens the “rising section.” It’s additionally been prompt that nettle leaf can restore hair to its authentic coloration.
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Wellnesse Revitalizing Dry Shampoo

Ask me my favourite magnificence merchandise, and I’d inform you immediately—my dry shampoo!

Mothers, what I’m speaking about… there are such a lot of days when a bathe simply doesn’t occur!

I got down to create a dry shampoo as pure as my DIY recipe I’d been making for years. As an alternative of aerosols with substances like isobutane, propane, and chemically derived fragrances, we use oil-absorbing kaolin clay and volume-boosting tapioca in any easy-to-apply, sustainable bottle.

I additionally wished Wellnesse merchandise to not solely clear however nourish with pure “superfood” for hair and pores and skin. So we added hibiscus flower, recognized for its skill to advertise wholesome hair development. Lavender oil and cactus flower assist revitalize and stability hair and scalp pH.

We additionally developed an excellent clear and user-friendly ingredient checklist that guides you thru every ingredient, what it does, and the EWG security ranking.

Try all of the Wellnesse Dry Shampoo particulars and seize yours (for gentle or darkish hair) right here.

Wellnesse Citrus Physique Bar

With its recent, citrus scent and silky clean lather, our Wellnesse Citrus Physique Bar is setting a brand new normal for clear skincare. Embrace the scent and feeling of a heat, tropical day from the privateness of your personal lavatory. You’ll go away your bathtub or bathe feeling as when you simply left the spa with out the guilt of the spa value.

Every of our substances was hand-selected to supply a components that cleanses, moisturizes, and refreshes your pores and skin for a once-in-a-lifetime expertise each time you step into the bathe. It options shea butter, which moisturizes and smoothes, inexperienced tea leaf, which provides antioxidant and anti inflammatory properties, and orange oil, which provides it an uplifting scent.

In recent times, irresponsible palm oil harvesting has led to fast deforestation and displacement of wildlife. Sadly, the harvesting strategies for some palm oil alternate options have confirmed to be unethical as effectively. To resolve this drawback, Wellnesse joined RSPO, a not-for-profit group that aids companies in harvesting sustainable palm oil, permitting us to be conscious of the planet whereas persevering with to offer you the very best high quality merchandise potential!

Wellnesse Moisturizing Hand Sanitizer

Our Moisturizing Hand Sanitizer eliminates viruses, micro organism, and fungus with out stripping your pores and skin of its pure safety.

Eucalyptus, tea tree, peppermint, and ethyl alcohol all sanitize whereas conserving your microbiome intact. Safely clear and moisturize your arms whereas bolstering your microbiome with highly effective substances that are available a recyclable glass bottle. 

This components fights massive and little germs—99.9% of them, to be actual. Plus, our particular spray makes utility simpler than ever to cowl extra floor space.

When making really clear merchandise, we all know that what’s on the within and out of doors counts. That’s why our hand sanitizer is available in a glass bottle that you may simply reuse or recycle.

Sustainable Packaging

Our packaging additionally needed to meet our strict requirements for high quality and sustainability. We’re consistently working to innovate on this space, however for now, we use sustainably sourced and carbon-neutral sugarcane packaging that’s compostable in industrial services and that may also be recycled. Since we are able to’t use glass within the bathe or with a product as thick as toothpaste, this was essentially the most eco-friendly possibility accessible.

And the cardboard packaging utilized in delivery is totally compostable, so you need to use it in your personal compost bin or backyard!

Third-Get together Verification

As I mentioned, transparency is a crucial core worth for us. To this finish, we’re:

  1. EWG Verified for all merchandise, which assures that they’re all human-safe and environmentally pleasant.
  2. Licensed B-Corp designation, which verifies our dedication to our communities, the setting, and to creating the very best high quality merchandise whereas supporting household and women-owned companies and producers.
  3. Leaping Bunny licensed for family and private care, verifying that every one merchandise are cruelty-free and untested on animals.

Strive Wellnesse Merchandise!

Be part of me in utilizing these revolutionary merchandise with your personal household! You may get all of them right here. TIP: You lock in a reduction when you store a Wellnesse Necessities bundle or join Subscribe and Save! 

I’m so grateful that you simply’re a part of this group and hope that you simply’ll be part of me in altering the private care trade for the higher!

What’s Subsequent?

Hold an eye fixed out for different merchandise coming quickly, together with Deodorant, Sunscreen, Bug Spray, Shampoo Bars, and rather more!

What private care merchandise would you wish to see subsequent? Share under. I’d love to listen to your suggestions! 

  1. FDA.gov. Cosmetics Legal guidelines & Laws. Retrieved January 2020 
  2. NYTimes.com. Johnson & Johnson Lawsuits Elevate Fears Over Child Powder. October 4, 2019.
  3. Pepla E, Besharat LK, Palaia G, Tenore G, Migliau G. Nano-hydroxyapatite and its functions in preventive, restorative and regenerative dentistry: a evaluation of literature. Ann Stomatol (Roma). 2014;5(3):108–114. Revealed 2014 Nov 20.
  4. Alzohairy MA. Therapeutics Function of Azadirachta indica (Neem) and Their Lively Constituents in Ailments Prevention and Remedy. Evid Based mostly Complement Alternat Med. 2016;2016:7382506. doi:10.1155/2016/7382506